I recently read an fascinating report by Accenture entitled “WAY BEYOND MARKETING- The rise of the hyper-relevant CMO” (Chief Marketing Officer)
It was authored by John Zealley who is “Global Lead – Customer Insight & Growth – Accenture”, who was a colleague of mine when we both worked at P&G in Brand Marketing.
This blog contains the thoughts and views of our founders, Nick Baggott and Paul Haworth. In time, we hope to also have guest blog posts and posts from our members and associates. We hope you enjoy it, get some value from it and contact us with comments and questions. If you’d like to submit a guest blog post, send us a message by clicking on the contact tab at the top of this page, or simply click reply below