I recently read an fascinating report by Accenture entitled “WAY BEYOND MARKETING- The rise of the hyper-relevant CMO” (Chief Marketing Officer)
It was authored by John Zealley who is “Global Lead – Customer Insight & Growth – Accenture”, who was a colleague of mine when we both worked at P&G in Brand Marketing.
It is all very well, spending time crafting an engaging and thoughtful piece of content, but if no-one sees it, why invest the time? You do not want to spend a large budget paying for ads to promote it and you cannot rely on sharing it with your own contacts each time, as you wish to expand your reach.
So, how can you get more people to see the content that you have created?
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