3 Day Digital Experteer Course

Your first session will be a practical 3 day workshop, which will give you the key tools and information that you will need to set yourself up as a digital marketing consultant.

At the workshop you will learn:

Day 1: Digital Strategy

  • Overview of Digital Experteers and Scope of the 3 days
  • Fundamentals of digital marketing
  • Trends in digital marketing
  • World class digital marketing case studies
  • The 6 step digital marketing planning framework
  • How to define marketing objectives
  • How to use digital marketing to help you understand your customers. Demo of free research tools
  • Turning information into customer insights that drive your proposition
  • Fundamentals of content marketing
  • Media planning. How to effectively use owned, earned and paid media

Day 2: Implementing Campaigns

Acquisition Channels:

  • Why search is so important
  • Selecting search keywords
  • Principles of Search engine optimisation
  • Principles of Search engine advertising
  • How to target social media and display ads, programmatic targeting
  • Influencing the Influencers and creating a viral buzz

Content Channels

  • Web site building fundamentals
  • Blogging best practice
  • Video content & YouTube

Engagement Channels

  • Email marketing best practice
  • Social media marketing
  • Mobile marketing

Measurement and testing your campaign

Day 3: Running a Digital Business

  • How to set up your own business
  • How to set up the legal entity and what you need to do
  • Registering for VAT
  • Managing cash flow and profitability
  • How to generate leads in the SME arena
  • How to win and keep clients
  • Registering your company name, web site address, email domain and social media accounts
  • How to build a web site, start a blog and open social media pages for your business

Following the Course

Once you are a member of Digital Experteers you will receive a range of benefits. These will include:

  • Free subscription to a comprehensive library of online training content, that you can use to educate yourself and / or your clients
  • A licence to be a reseller of this online content, allowing you to earn revenue from your clients
  • Access to the knowledge and experience of the whole Digital Experteer network. This will allow you to find like minded consultants with similar skills who you can work with on client projects
  • Access to regular blog content developed by the Digital Experteers’ founders and other members.
  • Publish your content on our blog for other Experteers to see
  • Access to other face to face workshops covering the latest digital marketing tools and techniques, as well as workshops on how to grow and manage your business